AFTRS — Brand Motion System

AFTRS is the nation’s premier screen arts and broadcast school, and the only Australian education institution to consistently make The Hollywood Reporter‘s prestigious annual list of the top film schools in the world. Never Sit Still partnered with M35 to bring their re-brand of AFTRS to life in motion.

The brand device is based on a timeline, a common feature of both audio and visual production, which are at the core of the education that AFTRS provides. The entire motion system revolves around a sliding technique that represents the timeline, with slices through typography, imagery and footage.

Credits

  • Concept and Direction — M35
  • Animation — Never Sit Still
  • Sound Design — Smith & Western

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